Why are the prices so low? And compared to what?
Prices on this website are the lowest prices in the country like-for-like. This is because everything we offer is designed and specified by us – down to the screw, imported by us, straight from the factory, quality controlled and checked by our own staff on the ground and delivered to you with our own vans and uniformed drivers. There are no margins for any middlemen, anywhere in the supply chain. So what that means is that a high street furniture store will typically charge up to 70% more for any item comparable by appearance, materials and quality.
For example, one of our most popular items – the Malvern Large Sideboard – is unbelievably cheap for this item! But this unit itself is not cheap, when leaving the factory – If you were to find a piece of furniture, similar in quality and appearance, in the high street, it would end up costing easily twice our price. So not only do we offer this at a price much lower than any similar item. You also get this beautiful piece of furniture, at a level of quality easily exceeding the vast majority you would find online. And this price difference is the same for everything on offer.